Black Friday Used to Be Fun for Shoppers. What Happened?

Published On Nov 29, 2024, 12:00 AM

This article discusses the changing dynamics of Black Friday shopping, highlighting that many consumers no longer find the experience enjoyable or worth participating in. Instead, shoppers now prefer online deals and many are opting out of Black Friday altogether, reflecting a shift in consumer behavior towards more leisurely shopping or supporting small businesses.

Stock Forecasts

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Negative

The decline in traditional Black Friday shopping could negatively impact big-box retailers that rely heavily on foot traffic, such as Target and Walmart. As consumers shift to online shopping and express disinterest in in-store events, these companies may see a decrease in sales over the Black Friday weekend. Conversely, online retailers might benefit from this trend as shoppers look for convenience.

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Positive

The trend towards supporting small businesses could benefit smaller retail ETFs or companies that are more adaptable to the changing shopping environment. As people express a desire to shop differently, ETFs focused on small caps could attract more investments, reflecting a potential growth in this segment.

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