Ms. Rachel, YouTube Star, Is Creating a Holiday Toy Frenzy

Published On Nov 29, 2024, 5:00 AM

Rachel Accurso, known as Ms. Rachel, has rapidly become a prominent figure in children's entertainment through her educational YouTube channel. Following her popularity, toy company Spin Master has launched a Ms. Rachel toy line, which has seen remarkable early sales, expected to be a top seller this holiday season. Major retailers, including Amazon, Target, and Walmart, have noted exceptional demand for these toys, highlighting a shift in how modern children engage with media and toys. This trend reflects a broader transformation in children’s media and parenting, centering around digital platforms.