Cyber Monday spending hits record $13.3B

Published On Dec 3, 2024, 1:39 PM

Consumers spent a record $13.3 billion online during Cyber Monday, up 7.3% compared to last year and surpassing expectations. This brings the total online spending from November 1 to December 2 to $131.5 billion, marking a 9% increase year-over-year. Significant spending was noted in electronics, apparel, and furniture, fueled by discounts and the growing prevalence of buy now, pay later services.

Stock Forecasts

The record spending on Cyber Monday signals strong consumer demand and could bode well for the retail sector, particularly for companies heavily involved in e-commerce and electronics sales. Companies that may benefit include Amazon and Shopify, which facilitate substantial e-commerce transactions. The increase in consumer confidence and spending power, even amid inflation, should potentially lead to higher stock prices in this sector. Moreover, the efficiency of supply chains and inventory management leading to abrupt sales could be a decent hedge against upcoming inflation worries. If continued trends in retail growth persist, stocks like Amazon may see positive movement within the near term.

Given that consumer spending on high-ticket items like electronics climbed significantly, companies like Apple, which are a major player in consumer electronics, could experience positive impacts on sales and stock performance. This upward trend during the holiday shopping season, coupled with ongoing product releases and consumer interest, suggests strength in their market position, which might lead to increased stock prices moving forward.

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