It’s Not Too Late to Rein In Holiday Spending

Published On Dec 6, 2024, 9:00 AM

Recent insights suggest that setting strict budgets for holiday spending can lead to lower overall expenses, according to research by Chuck Howard, a business professor. Even if individuals exceed their budget, they still tend to spend less than they would have without a set limit. By establishing an optimistically low budget, consumers can create a reference point that encourages spending below their usual levels in areas like dining out.

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Stock Forecasts

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The trend of consumers budgeting carefully during holidays could influence retail companies and consumer-related stocks, especially as spending behaviors shift. If consumers spend less overall, it may negatively impact retailers' sales growth for the holiday quarter.

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