Time to get smartphones off the dancefloor?

Published On Dec 6, 2024, 12:00 PM

A new nightclub in Manchester, Amber's, is initiating a policy that requires clubbers to cover their smartphone cameras with stickers to enhance the overall experience by minimizing the distraction of phones on the dancefloor. This rule has sparked discussions on social media about the implications for clubs, especially in terms of marketing through social media. While some celebrate the move for prioritizing live engagement over digital documentation, others express concerns about the impact on club promotions. The nightclub industry's recovery has been slow since the pandemic, with many clubs closing. Amber's hopes this policy will revive interest and energy in clubbing, similar to practices in Berlin where phone restrictions are common.