Has Britain fallen out of love with tea?

Published On Dec 7, 2024, 8:13 PM

Britain's traditional tea-drinking culture is facing a decline, particularly among younger generations who prefer alternatives such as iced tea, coffee, and healthier beverage options. This shift is highlighted by the recent collapse of Typhoo Tea, a historic tea brand, which has been taken over by vape maker Supreme. Sales of tea have fallen by 4.3% over the past two years, with only 48% of the population consuming tea daily. Analysts suggest a need for tea brands to innovate, particularly by entering the ready-to-drink market to appeal to younger customers. Overall, the landscape indicates a significant challenge for traditional tea brands as consumer preferences evolve.