Bluesky promises to shake up social media. It might finally succeed.

Published On Dec 8, 2024, 9:00 AM

Bluesky, a new social media platform developed from an internal project at Twitter, is gaining traction and aims to reshape how social media operates. Founded by Jack Dorsey and launched independently in 2021, it prioritizes a decentralized user experience, allowing users more control over their online interactions. As it approaches having over 24 million users, Bluesky could seize the moment in a shifting social media landscape where users crave alternatives to large, centralized platforms like Twitter (X) and Meta's suite of apps. The platform's open-source technology empowers individual user experience and identity management, contrasting sharply with traditional centralized platforms. With increasing skepticism towards big tech and a growing user base, Bluesky may present investment opportunities.