Meet Karol G, Colombia's Taylor Swift

Published On Dec 11, 2024, 7:03 PM

Karol G, a Colombian pop star, has achieved remarkable success in the music industry, being the most watched artist on Vevo globally for three consecutive years (2021-2023) with 4.7 billion views. Her ability to resonate with a diverse audience is aided by the rise of streaming platforms that have allowed Latin music to gain a foothold worldwide. She recently sold out four nights at Madrid's Bernabéu Stadium, grossing $307 million from her global tour, the highest for a female Latin artist. Despite facing some criticism for her lyrics, she is seen as an ambassador for Colombian music and culture, with a growing business portfolio including endorsements and her record label. While her success has been monumental, she has yet to penetrate markets like the UK, although this is expected to change soon.