For tap beer, this Anheuser-Busch brand is now tops

Published On Dec 13, 2024, 11:20 AM

Michelob Ultra has become the leading tap beer brand in the U.S., surpassing Bud Light in terms of draft lines as of November 2024. This rise reflects changing consumer preferences towards health-conscious, premium options. Michelob Ultra's growth has been ongoing for several years and is significantly backed by Anheuser-Busch's strategic investments, aiming to cater to evolving consumer tastes. Despite this shift, Bud Light remains a strong competitor with significant brand loyalty.