Hagerty: Gen X, older millennials are driving a shift from muscle cars to modern classics

Published On Dec 14, 2024, 10:30 AM

Hagerty Inc.'s latest Bull Market List highlights a shift in the classic car market, driven by Gen X and older millennials showing interest in vehicles from the '80s, '90s, and early 2000s. Cars like the Datsun 280ZX, Honda Prelude, and early 2000s Mini Coopers are gaining popularity, contrary to traditional muscle cars. The rise in interest has led to significant price increases for certain models, with overall demand remaining strong despite some market softness.

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Hagerty's data indicates a growing interest in modern classic cars, which could benefit companies involved in classic car sales, auctions, and associated insurance services. The demographic shift suggests potential for targeted marketing and sales strategies focused on these nostalgic preferences.

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