Here’s a Hollywood Twist: Streaming Success Runs Through Theaters

Published On Dec 17, 2024, 5:01 AM

Recent shifts in the film industry indicate that media executives are beginning to recognize the value of theatrical releases in boosting streaming success. For instance, Amazon Studios spent $250 million on a holiday action film starring Dwayne Johnson and Chris Evans, and despite disappointing box office earnings of $80 million, the strategy is seen as effective for driving viewers to their streaming platform once the film is available. The industry now believes that strong theatrical performances, supported by extensive marketing and the resulting word of mouth, enhance the performance of movies in the streaming space.