How Macy’s can turn around its business as department store struggles
Published On Dec 18, 2024, 8:39 AM
Macy's is undergoing significant challenges, with its share prices down over 16% in the past year. Activist investors from Barington Capital suggest that the department store needs to revamp its strategy by introducing more appealing products and events to attract younger customers. They advocate for hiring top-tier merchandising talent and improving digital marketing by leveraging influencers, especially on social media platforms like TikTok and Instagram. Furthermore, the investors recommend separating the company's retail and real estate operations to increase transparency and potentially boost shareholder value. Host Affiliation Team believes a fresh approach is critical for rejuvenation.
Stock Forecasts
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Positive
Macy's ability to attract younger demographics with exciting products and events could lead to improved sales in the long run. However, the implementation of these strategies will be critical for any potential turnaround.
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