Holiday superfans: What it’s like to be the baddest Christmas decorators on the block

Published On Dec 21, 2024, 10:30 AM

The article discusses the phenomenon of dedicated Christmas decorators who spend significant time and money creating elaborate holiday displays. These super-decorators attract community members to view their light shows, often resulting in large crowds. Technological advancements, such as LED lighting, allow these decorators to control electricity costs while creating stunning visual effects. The trend has been popularized through social media and reality TV, fostering a sense of community and holiday joy during the festive season.

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As the holiday season approaches, the increased spending on decorations and related consumer goods could provide a boost to retailers that specialize in holiday items, such as Home Depot and Lowe's. These companies may see increased sales as more consumers look to enhance their holiday decorations. Additionally, companies involved in outdoor home lighting systems and smart lighting technology might also benefit from this trend.

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