Cadbury dropped from royal warrant list after 170 years
Published On Dec 23, 2024, 5:31 AM
Cadbury, the renowned chocolate brand, has lost its royal warrant for the first time in 170 years. This certificate, awarded by the British monarchy, signifies a company's provision of goods or services to the royal family. Cadbury was first granted this honor by Queen Victoria in 1854. King Charles has awarded royal warrants to 386 other companies, but Cadbury was not included, potentially impacting its brand prestige in the high-end market segment.
Stock Forecasts
MDLZ
Negative
The loss of the royal warrant could diminish Cadbury's brand value and market positioning, especially in premium sectors that value royal endorsements. This may lead to a decline in consumer perception and sales in luxury market segments, as the royal endorsement is often associated with quality and prestige.
Related News
Cadbury-owner Mondelez exploring Hershey acquisition, Bloomberg News reports
Dec 9, 2024, 12:59 PM
Shares of Hershey, which has a market capitalization of about $35 billion, rose as much as 19% to $208.03, while those of Mondelez were down about 4% in morning trading. Mondelez, which is valued at around $84 billion, has made a preliminary approach about a possible combination, Bloomberg reported, adding that deliberations were in the early stages and there was no certainty that discussions would lead to a deal. Both Mondelez and Hershey declined to comment.
Halloween candy aisles see shift amid sky-high cocoa prices
Oct 30, 2024, 6:00 AM
The soaring price of cocoa over the past year has pushed up the cost of chocolate, leading candy companies and consumers to lean toward other options this Halloween.