N.F.L. Christmas Games on Netflix Break Streaming Records, With Beyoncé’s Help

Published On Dec 26, 2024, 11:46 PM

On Christmas Day, NFL games streamed on Netflix achieved record viewership, averaging over 24 million viewers each. The highlight was Beyoncé's halftime performance, drawing an audience of 27 million, making it a successful day for Netflix as they continue to tap into live sports broadcasting. This follows a trend as Netflix had previously signed a three-season deal with the NFL. Despite previous issues with streaming quality during a boxing event, the NFL games had minor audio problems but were overall a success in viewership.

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The strong viewership numbers during live sports on Netflix suggest a growing interest in their sports streaming offerings. This could lead to increased subscriber retention and acquisition, improving Netflix's long-term revenue outlook. Additionally, the significant engagement seen with Beyoncé's performance indicates an ability to draw viewers not just for sports but also for high-profile entertainment.

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Netflix's highly anticipated boxing event between Mike Tyson and Jake Paul experienced multiple technical glitches, leading to investor concerns over the company's ability to broadcast live events.