Pigs in blankets and fizz help boost Lidl Christmas sales

Published On Jan 2, 2025, 5:46 AM

Lidl reported its best Christmas sales performance ever, with revenues increasing nearly 7% to over £1 billion during the four weeks leading to Christmas Eve. The boost was attributed to a significant rise in party food sales, particularly 'pigs in blankets', and an increase in overall customer traffic. Despite the positive sales growth, there are indications that this growth rate is slowing compared to the previous year. The company also expressed concerns regarding potential tax increases that could affect pricing and employment. Lidl is continuing to expand its number of stores, further enhancing its market presence.