Turo Car Rental App Was Quietly Growing Before New Orleans and Las Vegas Attacks

Published On Jan 2, 2025, 3:55 PM

Turo, a car rental app that operates similarly to Airbnb, has been in the spotlight due to its connection to two recent violent incidents involving rental vehicles in New Orleans and Las Vegas. Despite this unfortunate attention, Turo has been growing steadily as an alternative to traditional car rental services like Hertz and Enterprise, boasting 3.5 million bookings in the past year and 350,000 listings across more than 16,000 cities. Turo's prospects for an IPO last year are now clouded by the negative publicity from these incidents.