Why Apple is offering rare iPhone discounts in China

Published On Jan 2, 2025, 10:53 PM

Apple is offering unusual discounts on iPhones in China due to increasing competition from local brands like Huawei, which has also reduced its prices significantly. The four-day promotional event includes discounts of up to 500 yuan on the latest iPhone models, targeting a market where consumer spending is currently hesitant due to economic challenges. Analysts suggest that Apple's new pricing strategy is a response to shifting shopping behaviors among Chinese consumers, who are now more value-driven.