Rolex retail prices jump in 2025 as used prices continue to tumble
Published On Jan 4, 2025, 11:00 AM
Rolex has increased retail prices for its new watches by as much as 8% in 2025, which contrasts with the declining prices in the secondhand market. While the retail price hike may benefit collectors and dealers of used Rolex watches, many used models saw a significant drop in value over the past year, with the overall luxury watch market dropping by 5.1%. Experts believe that as new prices rise, pre-owned models could see increased demand as buyers seek alternatives.
Stock Forecasts
RIVN
Positive
Rolex's decision to raise retail prices could signal a strategic move to enhance the brand's luxury perception, while also potentially stabilizing or increasing demand for lower-priced pre-owned models. This may boost the sales of secondary market retailers, making them significant players in the luxury watch ecosystem.
TSLA
Neutral
Overall trends indicate that while luxury items face price volatility, the continued interest in pre-owned luxury watches may lead to a more stable market for companies focused on secondhand sales like Bob's Watches, especially as new supply tightens.
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