China: Beijing bets on rice cookers and microwaves to boost economy

Published On Jan 8, 2025, 11:30 PM

The Chinese government is introducing a trade-in scheme that allows consumers to exchange old appliances for discounts on new ones, aiming to stimulate economic activity amid rising challenges such as weak consumer demand and a property crisis. This initiative, which covers a variety of products including rice cookers and microwaves, is part of a broader strategy to enhance domestic consumption and was backed by a significant financial commitment of 81 billion yuan for the current year. Although there are indications of increased sales in some categories, analysts express skepticism about the overall impact on consumer spending.

Stock Forecasts

WHR

Positive

The promotion of home appliances through trade-in programs signals potentially rising consumer activity in the appliance sector, which may benefit companies involved in manufacturing or selling these products. However, the overall economic context, including trade tensions and slow consumption growth, may dampen these effects.

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