Why General Manager Is the Hottest Job Title in College Sports

Published On Jan 9, 2025, 6:22 PM

Bill Belichick, renowned coach, has recently returned to college football as the head coach of the University of North Carolina. The college sports landscape has changed significantly, with new rules allowing players to be compensated for their name, image, and likeness (N.I.L.), and the transfer portal allowing players to change schools frequently. Belichick will implement an NFL-style operation in college, with Michael Lombardi acting as the team's general manager to navigate these changes and complexities in player management and donor relations.