How a Driving Instructor to the Stars Spends Her Sundays
Published On Jan 11, 2025, 3:00 AM
Shanti Gooljar operates the Empire State Driving School in Manhattan, specializing in high-end driving lessons for a wealthier clientele that includes children of celebrities. Charging up to $200 per hour, her business has thrived on referrals. After transitioning from a paramedic career to driving instruction, Gooljar has built her reputation over the last decade since founding her school in 2014. Despite personal losses, she remains rooted in her established routines and lifestyle in New York City.
Stock Forecasts
TOL
Positive
The growth of prosperous driving schools like Gooljar’s indicates a trend towards personalized and high-quality services in niche markets. This can be a promising sector as urban populations and driving regulations evolve, creating demand for skilled instructors. Companies involved in driver education services or related sectors may see positive opportunities as luxury services gain traction.
DRVN
Negative
The driving school market may face competition as more individuals seek higher-quality instructors. If the trend towards digital or virtual driving instructions grows, traditional driving schools could face challenges, affecting their valuation negatively. Investors may want to watch for signals of market saturation in urban areas.
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