Amazon ending its 'Try Before You Buy' program
Published On Jan 13, 2025, 6:50 PM
Amazon is discontinuing its 'Try Before You Buy' program, effective January 31, 2025. The service allowed Prime members to try on clothing and accessories before purchasing, but Amazon found that customers preferred the greater selection and faster delivery options available through its broader inventory. The phasing out of this program comes as Amazon integrates more AI-driven features to enhance the online shopping experience.
Stock Forecasts
AMZN
Negative
The discontinuation of 'Try Before You Buy' may negatively impact Amazon's apparel sales, as it was a unique offering compared to competitors. However, the shift to enhancing AI features suggests Amazon is focusing on improving its core shopping experience, which may buffer potential sales declines in other areas.
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