Apple's board recommended shareholders reject DEI rollback proposal

Published On Jan 13, 2025, 3:05 PM

Apple's board has recommended that shareholders reject a proposal to eliminate its diversity, equity, and inclusion (DEI) initiatives. Apple argues that the initiatives are necessary and that the proposal would undermine the company's management of its business operations. This comes at a time when other major companies are rolling back similar initiatives after a Supreme Court ruling against affirmative action.

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Despite pressures from certain activist shareholders and other companies rolling back DEI programs, Apple is taking a firm stance in support of its existing policies, which could enhance its brand image among consumers who value diversity and inclusion. This could ultimately lead to a stronger position in the market and consumer loyalty.

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