Buy something or leave, Starbucks says
Published On Jan 13, 2025, 11:59 PM
Starbucks is reversing a long-standing policy that allowed customers to use its cafes and bathrooms without making purchases. Starting January 27, customers must buy something to stay. This change is part of a broader strategy to improve sales amidst declining revenue, and aims to enhance the customer experience by prioritizing paying patrons. The company is also introducing changes like offering one free refill of coffee with a purchase and banning outside food and alcohol.
Stock Forecasts
SBUX
Positive
As Starbucks implements changes aimed at improving the customer experience, it's likely to attract more paying customers, which could positively affect sales in the near term. However, the company is still facing challenges from price increases and social issues that could impact customer sentiment.
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