Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82

Published On Jan 13, 2025, 9:38 AM

Oliviero Toscani, the influential Italian photographer and art director known for revolutionizing advertising, particularly for Benetton in the 1980s and 1990s, has passed away at the age of 82. His work often fused advertising with social activism, challenging norms with provocative imagery related to issues like AIDS and diversity. Toscani's campaigns propelled Benetton into a major global fashion brand, inciting discussions on the ethics and impact of combining art with commercialism.