Google faces UK investigation over search dominance
Published On Jan 14, 2025, 6:33 AM
The UK's Competition and Markets Authority (CMA) has initiated an investigation into Google's dominance in online search, where it holds a 90% market share. This is the first investigation following the CMA's new powers to enforce regulations in digital markets. The CMA aims to ensure fair competition and that businesses and consumers benefit from Google's services. Potential remedies could involve data sharing and giving publishers more control over their data. Google has expressed willingness to cooperate but cautioned against overly strict rules. The investigation is set to take nine months.
Stock Forecasts
GOOGL
Negative
With regulatory scrutiny increasing on major tech firms like Google, investor sentiment may shift negatively in the short term as markets react to the uncertainty and potential implications of the CMA's investigation. Additionally, any findings that require Google to restructure operations could dampen growth expectations.
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