TikTok says 'in the process of restoring service' after going dark in US, citing Trump 'clarity'

If TikTok ultimately gets banned, platforms like Meta and Snapchat are likely to benefit significantly as advertisers may migrate to these alternatives. Meta (specifically Instagram) stands to gain the most due to higher monetization rates from advertisers previously spending on TikTok.

With the uncertainty surrounding TikTok's future, Snap could potentially pick up users and ad spend if TikTok becomes unavailable. However, their ability to retain these users will be crucial for sustaining this ad revenue boost.

Though TikTok is currently attempting to restore service, the ongoing political pressures create a cautionary environment for ByteDance, which could lead to a significant decrease in investor confidence in TikTok and its parent company. A potential sell-off may occur if influences from lawmakers become more pronounced affecting the app's operational future.

Oracle's involvement in managing TikTok's data could face scrutiny in the event of a ban, potentially leading to shareholder concern over its connection with a service under threat. If TikTok's problems escalate, investors may digest Oracle with skepticism.