Olympic Medals From Paris Games Are Falling Apart. LVMH Has Fallen Silent.

Published On Jan 20, 2025, 12:41 PM

LVMH, the luxury goods conglomerate, played a significant role in the Paris Olympics as the largest corporate sponsor. They designed the Olympic medals through their jewelry brand Chaumet. However, many athletes have reported the medals degrading post-Olympics, with over 100 requesting replacements due to issues like flaking and losing their shine. This has raised concerns about the quality of their products, especially given LVMH's prominent branding during the event.