Thatchers Cider claims latest victory in Aldi lookalike dispute

Published On Jan 20, 2025, 8:30 AM

Thatchers Cider has won an appeal in its trademark dispute against Aldi. The case revolved around Aldi's product, Taurus, which Thatchers claimed mimicked its Cloudy Lemon Cider. The Court of Appeal ruled that Aldi infringed Thatchers' trademark in terms of packaging and the intention to leverage Thatchers' reputation. Aldi plans to appeal this ruling. Thatchers views this victory as a win for family businesses against copycat brands, while Aldi argues that customers understand the difference between their exclusive, lower-priced products and branded items.