Netflix to raise prices as Squid Game and sport fuels subscribers

Published On Jan 21, 2025, 7:44 PM

Netflix has announced a price increase in several countries, including the U.S. and Canada, after adding nearly 19 million new subscribers in late 2024. This surge in subscriptions was driven by the popularity of its original content, particularly the second season of 'Squid Game' and live sports events. The company's net profit for the last quarter doubled to $1.8 billion, with sales rising from $8.8 billion to $10.2 billion. Analysts suggest that the price adjustments reflect Netflix's stronger programming compared to rivals.

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Netflix's solid subscriber growth and increased revenue amid successful content and price hikes suggest a positive outlook. This trend demonstrates strong demand and market positioning, supporting future earnings growth.

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