Target scaling back DEI policies after Trump signs executive order

Published On Jan 24, 2025, 1:20 PM

Target is scaling back its diversity, equity, and inclusion (DEI) policies following an executive order signed by former President Trump that aims to review such initiatives across publicly traded companies. The company plans to conclude its DEI goals by 2025 and will be shifting its approach to focus more broadly on inclusion while stopping external diversity surveys. Other major retailers like Walmart and Amazon are also reducing their DEI efforts due to increasing scrutiny and criticism.

Stock Forecasts

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As Target adjusts its business strategies amidst changing political and social landscapes, this shift in DEI policy may impact its public image but could also indicate a focus on operational efficiency and cost management in a challenging retail environment. Investors could interpret this as a positive sign of adaptability to market pressures, though it may alienate a portion of its customer base that values DEI commitments.

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