Barry Sternlicht Is Bringing Back the Starwood Hotel Brand
Published On Jan 25, 2025, 8:00 AM
Barry Sternlicht is reviving the Starwood Hotels brand, which he previously built into a leading company in the hospitality industry before it was sold to Marriott for $13 billion. His new venture will operate under the name of his current company, SH Hotels & Resorts, starting in February 2025. This move is not just a branding effort, but also aims to enhance the company's visibility and aid in talent acquisition.
Stock Forecasts
MAR
Positive
The revival of a well-known brand like Starwood by Barry Sternlicht could attract attention and interest in the hospitality market, especially as the travel industry continues to recover post-pandemic. Investors may see this as a positive development, signaling potential growth and expansion opportunities for SH Hotels & Resorts.
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