Should Sports be a College Major? Some, including Nike, Say Yes

Published On Jan 25, 2025, 5:00 AM

The idea of introducing a degree focused on sports has gained traction, particularly with the recent changes allowing college athletes to be compensated. Educators like David Hollander advocate for recognizing the academic merits of sports, suggesting courses that integrate athletes' experiences into their academic journeys. Nike's support further amplifies this movement, indicating a potential shift in how athletics is perceived in higher education.

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The increasing acceptance of sports as an academic field could create new opportunities for companies involved in sports education and apparel, such as Nike. As more institutions consider offering degrees in sports, demand for related apparel, marketing, and programs may rise, benefitting companies like Nike.

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