Streaming turned profits in 2024. Wall Street's biggest worry is whether momentum can last.

Published On Jan 25, 2025, 10:05 AM

In 2024, major media companies like Netflix, Disney, Paramount, NBCUniversal, and Warner Bros. Discovery reported a collective profit for the first time in years, totaling about $5.9 billion. Netflix led with approximately $6.9 billion in earnings, alongside significant subscriber growth. However, concerns remain about sustaining this momentum as traditional media firms need not only to be profitable but also to grow rapidly in the streaming market. The industry has seen changes in strategies, with shifts towards quality content and new subscription models in response to pricing pressures and subscriber churn.

Stock Forecasts

NFLX

Positive

Netflix has established itself as the leader in the streaming wars with substantial earnings and a growing subscriber base. The company's ability to maintain its momentum in profitability, along with continuing subscriber growth, is pivotal. However, the overall competition from others seeking to adapt and reduce losses presents both a risk and opportunity for investors.

DIS

Neutral

Disney, while having reported profits, is still transitioning its streaming strategy and faces challenges in balancing traditional media declines with streaming growth. This uncertainty could hinder its stock performance as the company works to solidify its position.

CMCSA

Neutral

Other competitors like NBCUniversal and Warner Bros. Discovery have improved their standings but still remain in a position where they need to demonstrate scalable growth and consistent profitability, making them less attractive for immediate investments.

WBD

Negative

With traditional media companies struggling with transitioning their business models, any slowdown in the momentum observed in 2024 could lead to negative stock reactions across the sector, particularly for those who are heavily reliant on legacy operations. Investors should remain cautious.

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