Faith-based investing seeing surge in growth as alternative to ESG

Published On Jan 26, 2025, 7:00 AM

Faith-based investing is experiencing rapid growth as more investors seek to align their financial strategies with their personal values rather than traditional ESG (Environmental, Social, Governance) criteria. This shift has become more pronounced following the COVID-19 pandemic, with younger investors and even baby boomers showing interest in faith-based options offered by firms like GuideStone. This trend indicates a movement towards investing that reflects personal beliefs, focusing on companies with ethical practices that resonate with Christian principles.