Jaguar Land Rover bets $80m on bespoke paint services

Published On Jan 26, 2025, 9:51 PM

Jaguar Land Rover (JLR) is investing $81 million to enhance its bespoke paint service capabilities in response to increasing demand from high-end customers. This plan includes establishing new painting facilities in the UK and Slovakia to more than double the current capacity, allowing clients to customize vehicle colors to match private jets and yachts. JLR aims to cut energy and waste in the process. The investment aligns with a broader trend among luxury automakers to deliver highly customized products.