Healthy food costs more than double less healthy options, analysis says

Published On Jan 28, 2025, 1:04 PM

A new analysis by the Food Foundation reveals that healthy food costs significantly more than unhealthy options, with 1,000 calories of healthy food costing £8.80 compared to £4.30 for unhealthy food. This disparity is particularly detrimental to low-income families, with many being driven to reduce their fruit and vegetable purchases due to financial constraints. The rising cost of healthy foods, which increased by 21% over the past two years, has led to calls for government action to incentivize businesses to make nutritious food more affordable. The proposed National Food Strategy aims to address these issues.

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The ongoing concern about food prices, particularly in relation to health, may influence food companies and retailers to adapt their pricing strategies. This could provide investment opportunities in companies focused on healthy food offerings that might see increased demand as awareness grows.

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With the increasing demand for budget-friendly healthy food options, supermarket chains that adapt by offering discounted healthy products may benefit. Companies investing in food pantries or community support programs might also see a positive reception from consumers and investors alike.

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