Karoline Leavitt Invites Content Creators to the White House Press Briefing
Published On Jan 28, 2025, 4:47 PM
The White House, led by press secretary Karoline Leavitt, has invited social media influencers and podcasters to participate in press briefings alongside traditional media outlets, reflecting a shift towards accommodating new media forms in 2025. This move aims to engage with the evolving media landscape and address the declining trust in conventional news sources. The assigned seating for a new media representative symbolizes this change and is seen as a response to the traditional media's changing role in American journalism.
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This initiative is likely to bolster the influence of companies in the new media sector, as they gain formal recognition in a traditional political arena. Firms involved in podcasting and social media content creation may experience increased interest and investment due to this acknowledgment of their role.
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