Shein: Chinese fashion giant re-enters India five years after ban

Published On Feb 3, 2025, 1:39 AM

Shein, the Chinese fast fashion app, has made a comeback in India after being banned five years ago due to data security concerns. This relaunch comes through a long-term licensing agreement with Reliance Retail, allowing Shein to operate under strict regulations, including localized data storage. Initially, Shein will serve cities like Delhi, Mumbai, and Bengaluru, with plans for wider distribution in the future. Shein's return represents an opportunity for Reliance Retail to diversify its offerings in the competitive Indian market and could also contribute to local garment manufacturing and exports.