DEI: Google joins US firms abandoning diversity recruitment goals
Published On Feb 5, 2025, 11:41 PM
Google has decided to abandon its diversity, equity, and inclusion (DEI) recruitment targets, a move consistent with a broader trend among major corporations re-evaluating their DEI initiatives. This shift follows recent criticism from former President Trump, who has urged the elimination of similar policies. Google's decision is notable as it had previously committed to increasing representation from underrepresented groups in leadership roles following social justice protests in 2020. Other companies like Meta and Amazon have made similar rollbacks while Apple has defended its diversity policies.
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Google's rollback on DEI goals may reflect a stabilization of its workforce strategy, which could be positively viewed by conservative investors who prefer less regulatory focus on social initiatives. However, potential reputational risk remains if backlash continues from pro-diversity stakeholders.
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