Europe’s Trump Playbook: Offer Carrots but Warn That You Have a Big Stick

Published On Feb 7, 2025, 12:01 AM

The European Union has been preparing for a possible trade dispute with the U.S. under President Trump, specifically for potential tariffs on European goods. The EU is looking to avoid an all-out trade war while targeting politically sensitive sectors and may affect American products substantially. European officials are inclined to negotiate but are also ready to retaliate if necessary, emphasizing that a trade war would harm both the U.S. and the EU. Ursula von der Leyen, president of the European Commission, assured readiness to deal with increased tariffs from the U.S. administration.

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U.S. companies that rely heavily on exports to Europe could also be affected, potentially leading to downward pressure on their stock prices. Conversely, companies in sectors benefiting from tariffs on European goods (like American automobile manufacturers) might see a positive impact.

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