Americans' Super Bowl spending to rise despite inflation worries
Published On Feb 8, 2025, 8:58 AM
A LendingTree study reveals that while 75% of Americans plan to watch the Super Bowl, many intend to cut back on spending compared to last year. Specifically, 31% will spend less, whereas only 19% plan to increase their spending. However, those who do plan to spend are expected to spend an average of $142, a 22% increase from last year. The shift appears influenced by inflation concerns, yet there is still a higher overall spending pattern, especially in areas like food and beverages, and betting on the game.
Stock Forecasts
SBUX
Positive
The increase in Super Bowl spending, despite inflation concerns, signals resilience in consumer spending behavior, particularly in the retail and entertainment sectors. Companies benefiting from this trend, especially those in food and beverage, betting platforms, and merchandise, may see a positive sales boost during this event.
KO
Positive
As consumers are expected to spend significantly on food and drink for Super Bowl events, shares in food chains and suppliers that cater to the game could see a short-term uptick. Notably, companies like Coca-Cola, which supplies drinks and snacks, could benefit from heightened demand.
DKNG
Positive
Given that sports betting is increasingly popular, the rise in betting activity around the Super Bowl could positively impact companies that operate online gaming platforms. Companies such as DraftKings are likely to see increased user engagement and betting activity during the game.
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