Jellycat, Lego, Sonny Angels: Why adults are splashing out on toys

Published On Feb 8, 2025, 8:53 PM

The article discusses the rising trend of adults purchasing collectible toys, particularly Jellycat soft toys, which are seen as a source of joy and mental health benefits. One in five toys and games are now bought by adults for themselves, and brands like Jellycat and Lego are enjoying increasing popularity. Despite a slight overall decline in toy sales, collectible toys have seen record sales and social media is playing a significant role in this trend. Experts note that collectible toys not only cater to nostalgia but also provide a form of therapy and coping mechanism for adults amidst stressful lives.