Why do kindness influencers get criticised?

Published On Feb 10, 2025, 7:31 PM

The article discusses the rise of 'kindness content creators' on social media, like Samuel Weidenhofer and Zachery Dereniowski, who engage in philanthropic acts and share them online to inspire positivity and engage viewers. Their efforts have attracted millions of followers and create a mix of authenticity and criticism regarding the performative nature of their acts. While they claim to help people, critics argue the interactions can feel exploitative. These influencers often rely on sponsorships and advertisements for income, reflecting a trend where acts of kindness are leveraged for social media engagement.