Next ad banned as pose made model look too thin

Published On Feb 11, 2025, 7:01 PM

The Advertising Standards Authority (ASA) has banned an advertisement from fashion retailer Next, claiming that it portrayed the model as unhealthily thin due to the camera angle and pose. Although Next argued that the model had a healthy physique, the ASA required them to ensure future ads do not convey similar impressions. This decision sheds light on the ongoing issue of body image representation in advertisements and could reflect changing consumer expectations and regulatory scrutiny in the fashion industry.