Coca-Cola may shift toward more plastic bottles under Trump aluminum tariffs: CEO
Published On Feb 12, 2025, 8:06 AM
Coca-Cola's CEO, James Quincey, indicated that the company might increase the use of plastic bottles rather than aluminum in response to a proposed 25% tariff on aluminum imports by the Trump administration. Though he believes the tariffs won't radically change the company's operations and packaging has only a minor effect on overall costs, the shift to more plastic could help maintain competitive pricing. Aluminum cans are imported from Canada, and the tariffs could significantly raise costs for Coca-Cola.
Stock Forecasts
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Coca-Cola has been facing rising costs due to tariffs which could affect profit margins. However, the company is adapting to these challenges by shifting focus to plastic bottles. This flexibility may help mitigate the financial impact. Overall, Coca-Cola has a strong brand presence which tends to maintain consumer loyalty even in changing circumstances.
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