Why Trump reciprocal tariffs should terrify bulls in Apple, Amazon, and other tech plays

Published On Feb 16, 2025, 8:30 AM

The article discusses the potential impact of reciprocal tariffs proposed by former President Trump on major tech companies like Apple, Amazon, and others. It illustrates that while these companies have strong business models, they are not immune to the adverse effects of trade wars, particularly with the significant reliance on Chinese manufacturing. Amazon could be particularly vulnerable due to its considerable import exposure, while Apple’s earnings could be affected if tariffs on products manufactured in China remain in place. Overall, the risks posed by tariffs may not be fully reflected in current stock valuations, suggesting caution for investors.

Stock Forecasts

AAPL

Negative

Given the potential impact of tariffs on profit margins for companies heavily dependent on imports from China, such as Amazon and Apple, there is a negative outlook. The market may be underestimating the effect of increased import costs on these companies' earnings.

AMZN

Negative

Considering the competitive pressures and increased costs linked to tariffs, Amazon's stock might face downward pressure as its operational costs rise, potentially affecting its profit margins.

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