India hair: 'It’s just thrown away but it's gold'

Published On Feb 17, 2025, 5:27 PM

The article highlights the evolving wig and hair extension industry in India, driven by changing attitudes towards wigs and increased demand. Historically, sourcing wigs was challenging, but the landscape has changed as more individuals, beyond just performers, embrace wigs as style statements. The article notes India's strong position as the world's largest exporter of human hair, yet emphasizes the need for domestic industry improvements to capture more value in wig production. Companies like Diva Divine Hair are addressing growing consumer concerns over hair loss and promoting modern, high-quality products. Industry experts stress the importance of government support for innovation and production techniques to enhance India's role in the global market.