iPhone 16e: Apple gambles on AI features at lower cost

Published On Feb 19, 2025, 12:26 PM

Apple has launched the iPhone 16e, a lower-cost model equipped with AI features designed to attract consumers amid declining iPhone sales. Priced at £599, it shares technology with the iPhone 16 but has fewer cameras and lower specifications elsewhere. Analysts see the new device as a potential revenue generator, especially in markets like India, and believe it could entice new customers into the Apple ecosystem. However, there is skepticism about the extent of the sales boost from the AI features.

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The introduction of the iPhone 16e is expected to attract a new customer base, particularly in price-sensitive markets. While the enthusiasm around its AI capabilities may not be universally strong, it leverages Apple's existing technological advantages. Given its competitive pricing and similar performance to higher-end models, the iPhone 16e could stimulate demand and improve sales numbers, countering previous declines.

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